site dna

urban observatorylondon

The site-acquisition intelligence engine. Every London restaurant & bar, scored against an operator's DNA.

DNA profile
Noble RotYard SaleYour DNA

How this DNA is read ▸
Coming soon

Build your own DNA

Noble Rot and Yard Sale are worked examples on a neutral world model — the ~24k London venues you see are the same underneath; only the DNA vector changes.

To fingerprint your group, the DNA interview runs in the Site DNA MCP (bring your own Claude): it reads your existing sites and emits a vector you score live — just like these demos.

Ask: backtest my three sites · find sites that share our DNA. Hosted key coming soon.

Minimum fit ≥ 0.75
low fithighmarketed
Is it gettable?
AnyRecently marketed / in fluxSigns of pressure
Filters & signals ▸