Most sites worth having aren't on the market — someone is trading in them. Getting one is a research problem, then an approach problem. Site DNA runs both, on demand, per shortlisted site.
High DNA fit, plus a reason to believe it's gettable: sitting empty on council rates, an insolvency notice, Companies House red flags, ageing ownership, a punishing rates rise, a change-of-use application. The whole-of-London radar, before anything is listed.
The question it answers: how are they really trading — and how attached are they to this room?
A Perplexity-led deep-research pass on the ownership structure and the people behind it: who holds the lease and the freehold, their other holdings, their history, what they've said publicly, what they're likely to want, and the professional routes to reach them.
It compresses to a brief that reads in 90 seconds: named facts, non-obvious signals, gaps, and suggested opening questions.
The research pipeline behind this is open source — founder-research on GitHub. Public records and public statements only.
Every off-market deal is a sequence of moves, and the first one marks the card. The dossier feeds an approach strategy: principal or intermediary, letter or introduction, what the opening offers and what it deliberately doesn't, and the timing that the pressure signals suggest.
The output isn't a phone number — it's a plan: this person, via this route, with this opening, now or after the next filing date.
You find out whether the lease is gettable, at what price, and via whom — before lawyers are engaged, before five senior people have each spent thirty hours imagining it as their next site.