iNoble Rot · Site DNA

Every London consumer venue, DNA-scored. Toggle the layers to shape what you see.

What we read as their DNA

A heritage wine-restaurant that recycles faded institutions into characterful rooms — central, premium, characterful streets, target unit ~250 m². We backtested the vector against their own three sites (all Grade II listed — Lamb's Conduit, Soho, Mayfair); they land in the top ~4–9% of ~11k scored venues.

Scored dimensions (weight in the fit score)

Heritage — listed proximity × grade, conservation area, EPC heritage flag22%
Unit size ≈ 250 m² (±150)20%
Rateable value (central-premium pitch)14%
Workday footfall10%
Station footfall10%
Affluence (catchment)10%
Retail pitch strength8%
Transport access6%

Not scored — you dial these as filters

Operator type, listed grade, new-build, size band, tenure, availability signals (voids / insolvency / change-of-use / recent EPC) and spacing from existing sites are tags, not part of the score — realism you shape on the map, not a hard gate. A chain in a great listed building is still a nice site to see, and some come to market. Only hard filter: consumer venues (drops canteens / caterers / institutions).

Sources: FSA (spine), Land Registry CCOD/OCOD (ownership), VOA (size / rateable value), non-domestic EPC (measured floor area), Historic England + planning (listed / conservation), ONS/IMD (catchment), GLA planning (change-of-use), council NNDR (voids), The Gazette (insolvency).

DNA score ≥ 0.50
Character
Any gradeIII*II
Operator
Venue type
Availability signals
Size (m²)
Tenure
Spacing from existing sites off
lowhigh
teal outline = recently marketed (EPC ≤24m)